With over 200 million monthly Instagram users, 288 million Twitter users, and 347 million active LinkedIn accounts, it’s safe to say that social networking is here to stay.
As international educators, most of us are now aware (or we hope you are aware!) of how important tapping into these social media numbers is when it comes to marketing programs to students around the world. All you have to do is look at recent data to see that these numbers continue to grow. According to Expedia’s Future of Travel Study, 49 percent of millennials plan and book trips using their smartphones, while 40 percent are likely to share a travel experience on social media during a trip.
What about using social media to market yourself as a professional within international education? How do you create an online name for yourself, or enhance the…
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